Louisiana Lottery Corporation
Advanced Data Analytics for State Lottery Programs
Proven across instant game design, prize optimization, pricing strategy, and logistics efficiency
BackVinformatix has partnered with the Louisiana Lottery Corporation on four analytics engagements since 2023, delivering data-driven models and strategic tools that optimize instant game design, prize structures, pricing strategy, and logistics operations — driving stronger player engagement, increased sales, and greater transfers to the State.
per $1M in Shipping
Built a multivariate Generalized Linear Model (GLM) to determine optimal prize payout for instant games, calibrated with macroeconomic data and validated through extensive sensitivity analysis.
- Day-, game-, and retailer-level data modeling
- Macroeconomic integration for real-world accuracy
- Dynamic optimizer tool for ongoing internal use
- Supports financial forecasting and K-12 education transfers
Validated PED model + dynamic optimizer tool for continuous payout calibration
Expanded the existing PED model to quantify how demand elasticity and consumer purchasing behavior shift across varying lottery game price points, enabling more confident pricing strategy.
- Price-specific elasticity estimates by game tier
- Consumer behavior patterns across price changes
- Informs game introduction and price adjustment decisions
- Builds directly on existing model infrastructure
Enhanced PED model quantifying demand elasticity and consumer behavior shifts by price point
Developed a comprehensive report guiding future instant game design based on historical sales and prize redemption data — aligning game structures with proven player preferences to drive engagement and revenue.
- Sales Performance Indicator for top-game identification
- Validation Rate analysis across prize values
- Framework for replicating top-performing game designs
- Player behavior insights including free ticket response
Prize Structure Insights Report with ranked prize value guidance and game design framework
Analyzed instant ticket shipping operations to identify cost-saving opportunities. Defined two custom efficiency metrics, pinpointed the two highest-cost package types, and developed prioritized implementation strategies.
- Two proprietary shipping efficiency metrics for ongoing measurement
- Targeted analysis of highest-cost package types
- Workload balancing recommendations for logistics operations
- Strategies evaluated against real-world feasibility constraints
Detailed Shipping Efficiency Analysis with defined metrics, identified inefficiencies, and actionable strategies